Big Souk Sean Stuusy moment

Stussy Toronto – Big Sean In-Store Appearance | Video

Its a 4 hours drive from Detroit to Toronto, a distance became immeasurable earlier last month when rhythm master Big Sean stopped by for an in-store appearance at Stussy Toronto Chapter. Taken a bit back by the out-pour of support and love by his fans, some 200 of them, Sean made the effort to greet each and one them. A truly appreciative gesture explained through a subsequent interview with Adam Jackson regarding his struggles and good fortunes while working up the ladder of the music industry. Video and photos by Patrick Moore.

Acid in the Souk

Oakley Frogskin – Acid Collection

The Acid Collection Oakley Frogskin – which we previewed late last year – has now been released. The collection is actually a revision of the “Fade” Collection of Frogskins, a series of five glasses which featured vivid color gradients, and were released over a period of several months starting in February 2010. Oakley is once again heating up the winter – glasses in the Acid collection feature an even hotter color scheme, are packaged with a protective bag in flamboyant tie-dye colors. The Frogskin – such an icon of the 1980′s, and so clearly appropriated by retro madness – is often accused of being a hype badge, or at the least, being severely overdone. And while those critiques may be valid to a point, it also can’t be denied that for the right personality and the right person, these glasses will be absolutely perfect. The Acid series, which includes shades in black, blue, green, orange and pink, is available now in very limited quantities from Oakley’s online store. Check out all colors of the Acid series after the jump.

Souk gagagagagagagagagagagagagagagagagagagagagagaaga

Lady Gaga – “Born This Way” | Music Video

Welcome to G.O.A.T., the Government Owned Alien Territory, so explained Queen of Pop, Lady Gaga, during the opening of “Born This Way”. From designer John Galliano’s racist rants, unrest in the Middle East, to the upcoming Geneva Auto Show, during what could be the most news filled week of 2011, Gaga unleashed her meditative manifesto to the world with “Born This Way” music video this morning. A touch of Sci-Fi, the stylish set was done by Nicola Formichetti, currently Creative Director of Mugler, with choreography by Laurieann Gibson, another long time collaborator. All documented on the darkly lit studio of Nick Knight, the famed director from SHOWstudio. Get your mojo going this Monday morning!

Souk Gucci

this was the coolest little car on the Planet for the last two years and it just got a little Souk cooler.

Fiat 500 By Gucci

The Gucci name is synonymous with style and elegance, and their influences have far exceeded the high fashion industry. Over the last 90 years the brand have overcome several hurdles, yet their iconic status still remains strong in today’s competitive luxury segment. To celebrate the monumental occasion, Gucci teamed up with a traditional Italian automaker, Fiat for special edition cars. The two brands are quintessentially Italian, sharing the attitudes of craftsmanship towards design and manufacturing.

For this occasion, the Fiat 500 was handpicked and customized to represent a new modern travel statement. Every detail on the vehicle will have the hearts racing from the green and red stripe which runs along the exterior, accompanied by GG wheel nut covers on the aluminum mesh rims. Sliding inside the doors, the interior mirrors the green and red theme on the seats, gearshift, carpet and seatbelt, alongside GG embossed seats and trims. There will only be 500 units of each hatchback in either glossy black or white tones available. Limited edition apparel, accessories, watches and bags are also produced to compliment the Fiat 500. Take a look after the jump for the short video and photos of the collaboration in detail.

Souk Kool-t

En shalla 

Release there 3D Kool-t - t shirt collection.

swizzsouk

Swizz Beatz X Reebok – Reestyle Collective | Video

From his days with the Ruff Ryders, the rapid ascension to his solo album and collaboration withJay-Z, rapper, DJ, and producer Swizz Beatz drawn inspiration from his life experiences and keen observations of his surroundings. A creative personality with facets of talents, Beatz recently took on the role of curator for Reestyle Collective, a new initiative from Reebok. An effort to push the boundaries in the product creation process, Beatz will actively oversee designs from all over the globe. The process isn’t limited to product design alone but the entire spectrum from music, dance, art, and fashion. With the announcement earlier at PROJECT trade show in Las Vegas, Reebok started a countdown to 44 days from now for the official launch of Reestyle Collective. Plus, the active lifestyle label included a brief video by Swizz Beatz as a trailer to the project’s focuses.

souk nam nam

nanamica – Spring/Summer 2011 Collection

Japanese select store and in house brand nanamica takes its name from a Japanese phrase ‘home of the seven seas’. It strives to design and produce timeless pieces and nanamica was around long before the outdoor and mountaineering trend flooded the fashion scene. Another interesting fact is that nanamica exclusively produces The North Face Purple Label collection, so we all know they are on point. In terms of their own in house products, the latest Spring/Summer 2011 collection should give an indication of their dedication to high quality and high technology. Several of the outerwear takes advantage of Gore-Tex materials and patterned in the classic mountaineering silhouettes for authenticity. Visit the Norsestore online store as they currently have the first delivery pieces in stock.

nanamica – Spring/Summer 2011 Collection

Souk Swiss

Christopher Raeburn For Victorinox – Limited Edition Swiss Army Knife

Among the free flowing clothing on display this afternoon at Christopher Raeburn for Victorinoxpresentation was undoubtedly the centerpiece – a limited edition Swiss Army knife. Part of Remade In Switzerland, a capsule collection headed by designer Christopher Raeburn, the knife, along with the 8 designs on display, attribute to the concept of recycle and reuse available resources. In the case of this specially designed Swiss Army knife, the hefty casing was created from smelter horseshoe nails. Reconstituted and left cool, the unprocessed final product presents a chiseled stone appearance. Limited to only 100 units, the handmade cutlery comes in a special packaging with certification plaque. Set to launch, along with the rest of Christopher Raeburn for Victorinox collection, this coming Fashion’s Night Out in September.