Damien Hirst x Louis Vuitton - Medical Cabinet | Behind The Scene

Wow soukness

On Nov. 17, Louis Vuitton held “L’Excellence du Savoir Faire” in conjunction with Red Cross for its 150th Anniversary to raise funds for the latter’s Nigerian Red Cross Fighting Malnutrition Program at Sotheby’s. Louis Vuitton rallied a number of leading figures in the creative industry such as photographer Annie Leibovitz, Louis Vuitton Creative Director Marc Jacobs, Patrick-Louis Vuitton, Gustavo Santaolalla, Ferran Aria and contemporary artist, Damien Hirst.
As previously reported, Hirst created an unique Medical Cabinet for the fundraiser, perpetuating his obsession with medicine (the artist made his name preserving animals in formaldehyde and creating a series of medicine themed art work). The cabinet is a beautiful black cowhide leather medical trunk lined with blue microfiber and filled with actual surgical instruments. The black cowhide leather upper is decorated with butterfly prints also spotted on the TREK bicycle Hirst created for Lance Armstrong for Tour de France this past summer. While we had only previously shown sketches and a picture of Hirst and Vuitton working together on the medical cabinet, here we have a closer look at what went on behind the scene from conceptualization to sketching and the actual production of the cabinet. With a big thank you to aarting, we are able get a better understanding of Hirst’s creative and production process. via: aarting

Soukwear brings you the real thing

BBc /Ice cream look book....

Souk loves The Look....

The great thing about Pharrell Williams and NIGO’s BBC/Ice Cream is a lot like their music- fun, joyous, danceable, and not taking life too seriously. Just think about the brand and some of its recurring motifs– drippy waffles, ice cream, astronauts, space dogs and laser blasters (plus the names, “Billionaire Boys Club” and “Ice Cream”?)– what doesn’t sound like a banging good time we all know so dearly as children? On some levels, BBC/Ice Cream is like the sartorial equivalent of the happiest place on earth.
Keeping on the same lighthearted, color-happy note, Spring/Summer 2010 for BBC/Ice Cream still looks a lot like playing and general merriment, just sorted into different styles and twists to suit the cheerful rumpus of different ages and hobbies. The upcoming collection still features the BBC/Ice Cream favorites of bright whimsical graphics that defy logic and subtle dressing, with a brilliant pink cardigan featuring large recurring prints of drippy popsicles to prove the point, and a red jacket with all-over black crosses (as of Red Cross, not Jesus) lined with furry collars and cuffs plus a matching gym bag to strengthen the same argument.
For those who have been following the label since it started more so as a tees, hoodie, jeans and sorts company into a tailored venture with its own ideals and sense of style (fun, still fun), BBC/Ice Cream had been releasing suits, button downs, blazers and in general, more sophisticated “grown up” items, but retaining a childhood wanderlust. Last season, there was a tweed blazer with contrasting lapels that conjoined into a loving heart, this season, navy and white tweed fabric more likely to be spotted on Chanel for the ladies than boys is remixed into a manly, boxy blazer. Aside from that, menswear staples have been reworked through the BBC/Ice Cream lenses, as broad ties are shrunken to top button downs and paired with roomy tweed trousers, preppy red cardigans are lined with random tan leather piping and patches then topped over denim button downs with contrasting olive collars…
Aside from prep school chic, the playground menace and the fun dandy, American outdoor gear makes a quick appearance in flannel and denim vest adorned with embroidered patches that makes it hard for one to peel his eyes off the sleeveless number. While it is always fun and games for the boys with BBC/Ice Cream, the ladies get styled into the look book shoot and take a spin on the label’s tees, hoodies and cuffed denim shorts, providing a great inspiration for girls to steal their boyfriends/brothers’ gear.
Take a peek at some of the looks from the BBC/Ice Cream Spring/Summer 2010 lookbook and go through the complete collection here. via: BBC/Ice Cream

souk wears the woven glow

Ho Ho Ho the woven nike glow

Soukwear

When Nike introduced the woven upper, it fast became the palaver of sneaker lovers. The interesting texture one would expect on clothes way more than shoes wraps itself around the wearer’s feet like a comforting hug, conforming perfectly to the wearer. The woven detail made a big splash in the sneaker world when Nike Footscape Woven debuted in 1994, and runners around the world rejoice. More than a decade later, the weave finds itself on the new Nike model, Lunarlite, for Spring/Summer 2010 in a bedazzling rainbow shade. The rainbow colored Lunarlite Woven Chukkah doesn’t only keep its wearer happy with Lunarlite foam technology, but also with colors galore. Nike is definitely upgrading its running shoes department with more interesting styles and detaching itself from “bland” associated with performance kicks. The best pair of shoes to go chasing that pot of leprechaun gold at the end of the rainbow for 2010…if you do believe in unicorns and leprechauns, that is.  via: Shoe Master

Mercedes Benz - SLS AMG Desert Gold and G55 AMG Edition 79

I know you cant wear them but I want , I want.........Soukwheels.

Mercedes Benz AMG have introduced a couple of specifically designed vehicles for the Dubai Motor Show. The two vehicles comprise of newly launched SLS AMG and G55 AMG  which have been customized to appeal to the Middle Eastern market.
SLS AMG is already a stunning vehicle that have garnered much attention from around the world but to focus the attention of Dubai and its surrounding cities they have chosen to go with a Desert Gold option with matte gold paint detailed by gloss black elements. On the interior it has been modified with carbon fiber center console and panel sections. Although most of the modifications are cosmetic and engine is kept factory standard.
The G55 AMG Edition 79 might seem more practical in the Middle East with limited production of 79 units which reflects the first year in which the G-Class was produced, in 1979. As with the SLS AMG, most of the modifications are cosmetic with the notable Designo Magno Alanite Grey paint scheme that is also sprayed in matte finish. Interior is accented with two tone leather seats, carbon fiber accents and custom Edition 79 badge with individual serial number on it.

APPLEBUM - Danchi Tote Bag

Soukwear loves the Dubstep now my London buddy Applebum is going into fashion...'So So London' check out the council flat fabric print and I love the lableing............bring on the bassline.............

APPLEBUM have created several custom designed fabric patterns that have now become one of their signatures and this Danchi pattern is one of the 0n going pieces that keeps reincarnating in a new product. Danchi can be roughly translated as Projects in Japan and this Danchi pattern is a combination of photo at night with lights shining. The Danchi pattern is printed all over the tote bag’s exterior with black reinforcement fabric on the bottom that is color coded with the bag handles. Black zipper is located on top of the bag and inside is a black inner lining and a single zipped small compartment with APPLEBUM tag stitched in red. This item is currently available on their online store and at their worldwide stockists.