Souk gagagagagagagagagagagagagagagagagagagagagagaaga

Lady Gaga – “Born This Way” | Music Video

Welcome to G.O.A.T., the Government Owned Alien Territory, so explained Queen of Pop, Lady Gaga, during the opening of “Born This Way”. From designer John Galliano’s racist rants, unrest in the Middle East, to the upcoming Geneva Auto Show, during what could be the most news filled week of 2011, Gaga unleashed her meditative manifesto to the world with “Born This Way” music video this morning. A touch of Sci-Fi, the stylish set was done by Nicola Formichetti, currently Creative Director of Mugler, with choreography by Laurieann Gibson, another long time collaborator. All documented on the darkly lit studio of Nick Knight, the famed director from SHOWstudio. Get your mojo going this Monday morning!

Souk Gucci

this was the coolest little car on the Planet for the last two years and it just got a little Souk cooler.

Fiat 500 By Gucci

The Gucci name is synonymous with style and elegance, and their influences have far exceeded the high fashion industry. Over the last 90 years the brand have overcome several hurdles, yet their iconic status still remains strong in today’s competitive luxury segment. To celebrate the monumental occasion, Gucci teamed up with a traditional Italian automaker, Fiat for special edition cars. The two brands are quintessentially Italian, sharing the attitudes of craftsmanship towards design and manufacturing.

For this occasion, the Fiat 500 was handpicked and customized to represent a new modern travel statement. Every detail on the vehicle will have the hearts racing from the green and red stripe which runs along the exterior, accompanied by GG wheel nut covers on the aluminum mesh rims. Sliding inside the doors, the interior mirrors the green and red theme on the seats, gearshift, carpet and seatbelt, alongside GG embossed seats and trims. There will only be 500 units of each hatchback in either glossy black or white tones available. Limited edition apparel, accessories, watches and bags are also produced to compliment the Fiat 500. Take a look after the jump for the short video and photos of the collaboration in detail.

Souk Kool-t

En shalla 

Release there 3D Kool-t - t shirt collection.

swizzsouk

Swizz Beatz X Reebok – Reestyle Collective | Video

From his days with the Ruff Ryders, the rapid ascension to his solo album and collaboration withJay-Z, rapper, DJ, and producer Swizz Beatz drawn inspiration from his life experiences and keen observations of his surroundings. A creative personality with facets of talents, Beatz recently took on the role of curator for Reestyle Collective, a new initiative from Reebok. An effort to push the boundaries in the product creation process, Beatz will actively oversee designs from all over the globe. The process isn’t limited to product design alone but the entire spectrum from music, dance, art, and fashion. With the announcement earlier at PROJECT trade show in Las Vegas, Reebok started a countdown to 44 days from now for the official launch of Reestyle Collective. Plus, the active lifestyle label included a brief video by Swizz Beatz as a trailer to the project’s focuses.

souk nam nam

nanamica – Spring/Summer 2011 Collection

Japanese select store and in house brand nanamica takes its name from a Japanese phrase ‘home of the seven seas’. It strives to design and produce timeless pieces and nanamica was around long before the outdoor and mountaineering trend flooded the fashion scene. Another interesting fact is that nanamica exclusively produces The North Face Purple Label collection, so we all know they are on point. In terms of their own in house products, the latest Spring/Summer 2011 collection should give an indication of their dedication to high quality and high technology. Several of the outerwear takes advantage of Gore-Tex materials and patterned in the classic mountaineering silhouettes for authenticity. Visit the Norsestore online store as they currently have the first delivery pieces in stock.

nanamica – Spring/Summer 2011 Collection

Souk Swiss

Christopher Raeburn For Victorinox – Limited Edition Swiss Army Knife

Among the free flowing clothing on display this afternoon at Christopher Raeburn for Victorinoxpresentation was undoubtedly the centerpiece – a limited edition Swiss Army knife. Part of Remade In Switzerland, a capsule collection headed by designer Christopher Raeburn, the knife, along with the 8 designs on display, attribute to the concept of recycle and reuse available resources. In the case of this specially designed Swiss Army knife, the hefty casing was created from smelter horseshoe nails. Reconstituted and left cool, the unprocessed final product presents a chiseled stone appearance. Limited to only 100 units, the handmade cutlery comes in a special packaging with certification plaque. Set to launch, along with the rest of Christopher Raeburn for Victorinox collection, this coming Fashion’s Night Out in September.

Souk Tappi

Honeyee X Visvim – Capsule Collection

It is no secret that Hiroki Nakamura, founder and designer of visvim, is very selective when it comes to fabrics and textiles. And his pursuit for sourcing the best fabrics gave birth to the relationship with an established Italian textile manufacturer. The heritage of this manufacturer dates back over 100 years and their archived fabrics and textiles are a testament to their achievements. Now, Nakamura have found the perfect partner to construct an original fabric from scratch.

For this project he has taken inspiration from 19th century carpet design from Tekke, a city in Afghanistan. Two methods were chosen to realize his vision. The Skagway Canvas Hi sneakers are constructed using original textile made from wool and linen, aiming to reproduce the hand woven texture of the original carpet. On the other hand, the Homer Tote L Canvas bag employs the state of the art digital printer, which prints the intricate design directly onto the linen and canvas blend. Both of these items will be available exclusively on honeyee online store by a ballot system. Orders can be placed now until February, 14th and the lucky winners will be notified there after.

3D SOUKNESS

Nike Zoom Kobe VI (6) – All-Star Hollywood/3-D | Release Info

In a city all too familiar with glitter and glam, the new 3D applique on Zoom Kobe VI still caught many Angelons in neck breaking glance. A part of the tribute pack leading up to the 2011 All-Star Game at Los Angeles Staples Center, the 3-D Nike Zoom Kobe VI, which also go by the name Hollywood, applied the same popular visual effect onto its upper. In alternating blue (right foot) and red (left foot) sequence, both feature layered prints of patterns to create the 3-D imagery. Other details include a white translucent sole and a miniature motif of a 3-D glasses hidden on the tongue. Though it will not come with its own 3-D glasses, its effects are surely that of a blockbuster hit. The Nike Zoom Kobe VI All-Star Hollywood/3-D is set to premiere on NikeStore.com at Midnight, with limited engagements at select Nike retailers, including Nike Sportswear 21 Mercer in New York City.

Style: 448693-001
Color: Dark Grey/Chlorine Blue-Daring Red

Release Date: February 9th (Tomorrow!)

Nike Sportswear – 21 Mercer
21 Mercer Street | Map
New York, NY 10013
TEL #: 212-226-5433