Billionaire Boys Club Space parker in case you drop by some aliens in the desert.

Nerd new video for you on Soukwear Blogg

This is the first look at the brand new NERD single last week on the seris 90210, and yes we are bringing to U first 'Soukwear'........ I know I know!!! We are soukpeople.
N.E.R.D. X 90210 - “RADIO (W.T.F)” Performance Video FRESHNESS Sneakers, Streetwear, Men's Fashion, Gadgets and More
Peace Out :::: wear a souk!!!

Supreme Sticker Collection - An Interview with Clarence Nathan

SUPREME         STICKER MAN

Check out this dude dedication to his beloved skate brand

In the subculture that Freshness has been writing about the past few years, much of the topics involve collecting or collectibles. There are many types of collectors and our friend Clarence Nathan collects Supreme stickers, while some have started to collect them in recent years as the Supreme ‘box logo’ became a valuable collectible, Clarence has been collecting them for over 14 years.
I’ve known Clarence sometime and have seen him many times in and around the Supreme area. I knew he had a history with Supreme and even thought he worked there at one point, he never did. Recently, Clarence sent an email and said that he wanted to show his Supreme sticker collection and that he had a lot. When he showed up at our office and started to pull out his collection, I was completely blown away by what he has collected over the years. Click through below for his recount of collecting stickers since the late 80s and a photo journey through his collection of Supreme stickers.

We’ve known each other for several years now, what led to your decision approaching us Soukwear ] to showcase your collection.
There are 3 reasons why I approached Soukwear to have my collection shot.
1- Soukwear is the first Moroccan based fressness culture blog

2- You guys are based out of Marrakesh.
3- I saw the Slam Jam post online and i wanted to do it right and really show as many stickers as possible so the heads can see a large selection of Supreme stickers. No disrespect to SJ but so many people who are familiar with my collection always beg me to document what I have. I think they feel like I’m going to wake up one day and sell it all for nothing without ever showing it off.
When did you start collecting stickers?
I started collecting stickers in 1987 from hanging out at Soho Skates(shout out to Ann Z.) when they were on 6 Ave in 987. I used to skate with all the old heads.. Bruno, Jeremy, Aly, Beasley(RIP), Mario, Jumunji, Eli… etc. My dude Martin(most of you know as the 1st NYC Bape Store manager) gave me a ton of stickers my last day in the city before heading off to college. Most of these got plastered on my trunk and that initial collection was lost. While at college in Atlanta, GA around 1992 i got back into collecting. I would hit up the only skate shop in town Stratosphere and the rest is history.
Why stickers?
No particular reason. I was mainly into the graphics and I knew there was a high turn over because so many skate companies came and went during this era. Eventually I started to realize that some of these stickers would never be made again because of this.

Why the focus on Supreme?

Well to be honest I have all kinds of stickers from different skateboard, surf and shoe companies. Between 1992-1995 i was collecting skate stickers from all over the country and world if I traveled outside of the US. When I did the rollerblading thing in 1995 i would stop by Supreme and peep the glass case where they had the stickers laid out. They had tons of stickers by other brands like most skate shops do so I would literally buy 1 of each… sorry Gio. I was buying and collecting ALL skate company stickers at this point. The first Supreme set i got was the 4 mini logos in blue, green, black and gray all with a white outline. The current box logo size wasn’t standard at this point. The interest in Supreme stickers was sparked because they only made stickers once. The 2nd reason is that Supreme stickers were only sold in NYC at the Lafayette St shop so the only way to get their stickers was to actually go to the shop and buy them. Remeber this was way before eBay, NikeTalk, InStyle Shoes and other streetwear blogsites sites who focused more on sneakers.

Your collection includes a stack of certain editions, why and how did you get so many?

Well for me it was a combo of things. I was accepted by the original Supreme crew (Gio Estevez, Pooky and Chappy). They allowed me to hang out and be apart of their scene. From 1995-1997 there was a major after hours scene in the back of Supreme each night. I would hang out in the back of the shop with all the staff and the homies. Here is where I met peoples like Ari Marcopulous, Keenan Milton(RIP), Huf, the Keefe brothers, Justin Pierce(RIP), Ssur, Jakuan 360, Peter Bici, Kareem Campbell, Aron, Jamie Story, Fred Gall, Stash, Futura, Lee and Dondi. It was mad ill. Anyway… Supreme stickers at this time weren’t a commodity as it is nowadays so when they were released I would get what I wanted because there was no resell market and the demand was low. It’s like i was the only person in NYC interested in collecting stickers. Also the Supreme stickers were NEVER for sale. Shoppers were given 1 or 2 by the staff at their discretion. As for stickers by other companies usually about cost 50¢ to $1. So I would just pay outright for them or do a trades. Dude I remember when box logo tee shirts would be on the tee shelf for weeks at a time. That’s how it was back then.

Nice one fella....

The Soukwear team.....

Yue Minjun Chinese artist making waves around the world...

YUE MINJUN.......
IN MOTION. Little DEVIL!...................


Hidden under the facade of a grin is an emotion only known to the subject on view, and maybe its painter, Chinese contemporary artist Yue Minjun (岳敏君).  An early proponent of the so-called “Cynical Realism” school, a form of subtle protest against the Chinese government’s 1989 crack down at Tiananmen Square, Yue Minjun’s signature wide (and very surreal) grin is a statement all on to its own.  Though the artist never specify the reason behind his version of the Mona Lisa’s smile, one has to wonder whether they are reflection of today’s China? or simply an expression of bliss?  Judge for yourself as 28 new works and installation goes on display at New York’s Arario Gallery.  The Yue Minjun: SMILE-ISMS exhibition will be on going till January 16th, 2010. via: Arrested Motion

                          
 
       

Little devils

KRINK GETS HIS MINI ON!!!

Street artist Krink taggs the British Mini Cooper

ALIFE - Holiday 2009 - Apparel Collection | FRESHNESS | Sneakers, Streetwear, Men's Fashion, Gadgets and More

Oh Oh My Peeps--------- Alife new apperal is in the stores check out the crew busting the new diggs.......... Soukwear brings you the freshness!!!!



ALIFE - Holiday 2009 - Apparel Collection | FRESHNESS | Sneakers, Streetwear, Men's Fashion, Gadgets and More

ALIFE - Holiday 2009 - Footwear Collection | FRESHNESS | Sneakers, Streetwear, Men's Fashion, Gadgets and More

Finally, rounding out the Holiday 2009 product portfolio from ALIFE is its signature footwear collection.  This season marks the return of old favorites - Everybody High Flood in full-grain leather, along with ALIFE Chuck in blue, red, or green suede.  Plus, the classic Kennedy in… ah thats it for now, check the link below for the whole up date my soukwear people........ALIFE Rocks!!!!!!


 Get your walk on Soukwear People

ALIFE - Holiday 2009 - Footwear Collection | FRESHNESS | Sneakers, Streetwear, Men's Fashion, Gadgets and More

Obey X Levi’s - Live Art Installation By Shepard Fairey | Event Recap

Live Levi's installation By shepard Fairey in Times square New York City........

More than Skin Deep: Legacy of Horiyoshi III

The art of Irezumi (入墨), Japanese term for “tattooing”, also literally meaning injection of ink, can be traced back to Japan’s Jōmon period (approximately 10,000 B.C.). The craft of body branding with ink by hand had since then segued through countless social stratas and donned numerous cultural meanings—once recognized as a mark of punishment and later as a status symbol for wealth, then to the more recent years, the tag of the Yakuza—had developed into an art form as we understand today.




Amidst a new tattooing culture in the West, the undisputed tattoo sensei Horiyoshi III (born Yoshihito Nakano at the end of the war in 1946) continues to propagate the tedious and historically laden art of Tebori. Horiyoshi III is the second tattoo artist to be bestowed the honorific title of “Hori” by his master, Yoshitsugu Muramatsu—Horiyoshi of Yokohama. “Hori” stands for “engrave” in Japanese, and Horiyoshi III inherited the creed of Irezumi, now specializes in full body tattoing where only a strip of space is left unmarked down the center of the body.



Just as tattooing was performed two centuries ago, Horiyoshi III’s studio in Yokohama maintains the esoteric tradition of Tebori, tattooing without electric needles. Ink is inserted under the skin with a long needle in a relentless thrusting motion. A full-body tattoo is not just an adornment, but can easily become a lifestyle as it can take up to two years with an hour-long session every week to accomplish the artful body armor.

Other than his techniques, Horiyoshi III keeps his repertoire of tattoos to a strict collection of Japanese traditional motifs such as tenyo, koi and peonies. However, human canvas is not the only medium Horiyoshi III works with—the tattoo master had published various collection of sketches including The Sketches of Horiyoshi III, 36 Ghosts and Dragons. His work had also been featured in a solo exhibition at the Vanilla Gallery earlier this year.



Now, Horiyoshi III is challenging another medium of body decoration—apparel. With the launch of Horiyoshi the Third Clothing and Accessories this Autumn/Winter 2009, many can opt for a less permanent form of donning the masteries and need not sink $20,000 from the bank for a piece.

Hirst gets his skate on!!!!

Damian hirst, the profound English designer has collaberated with the cult skate Board brand 'Supreme'.

Buy this and make Money whils't you are skating, yet don't scratch it

"Scientifically speaking, diethylene glycol is an organic compound of hydrocarbon with two alcohol groups attached to it, and its water solution is most commonly used as a coolant. However, speaking in terms of contemporary art, the organic compound is one of Damien Hirst’s famous spot paintings featuring meticulously evenly-spaced multicolored dots colored based on the periodic table. Reminiscent Barnett Newman’s color field paintings and Pollock’s exploration of psychological landscape through color, Hirst’s work proposes too a relationship between color and emotional response.
This season, Supreme and Damien Hirst came together to create a series of decks based on this exact painting, “Diethylene Glycol”, fitting the dots on decks with versions filled up with dots of different sizes. Also in the collaboration is another series of decks featuring medical and scientific symbols, once again carrying through Hirst’s fascination with the medical field. Putting his art on decks seem so-ever appropriate as those who skate can absolutely relate to the activity as a therapeutic experience as well, just like what Hirst intended to highlight with some of his work."