OVERKILL - OVERKILL @ Bread and Butter Berlin | Preview

Souk overkill.

Berlin’s graffiti-magazine-turned-esteemed-retailer, OVERKILL, is once again, participating in the bi-annual tradeshow, Bread and Butter. The specialist international trade fare has moved through various European cities including Cologne, Barcelona and is continuing its legacy this season again at Berlin. The line-up of labels are nothing short of impressive as labels varying from Ben Sherman to Clae, Camper, adidas Originals, Nike and Penfield make their Winter 2010 debut at the tradeshow. OVERKILL has given us a preview of the upcoming tradeshow with insightful shots of labels setting up and gearing for the next three days (Jan. 20 - Jan. 22). The scale is superb as labels seem to pull out all their creative wits for displays. PUMA has set up shop with stacked containers, adidas Originals has decided to showcase its product in a garden of artful installations and EVERLAST fights for attention with a boxing ring. Check out the pictures of Bread and Butter and stay up to date with the latest news and information for Winter 2010 by tuning in with Freshness! via: OVERKILL

SOUK OUT