pump up the souk

Reebok Pump Fury Suprelite | Preview

A brief glimpse thorough the required reading list when this appeared, the upcoming Reebok Pump Fury Superlite. Finally, the label is getting a jump start after years of stagnant development and growth. At the onset, most would defer this as another run at Reebok’s already over-used archive.  However, look beyond the Pump System and an entirely new design appears.  No laces, eyelets, or much of an upper, at least in the traditional sense.  In place, large perforated holes on high tensile synthetic provides the fit and protection.  An new articulated outsole with much of its innards cut away (in diamond shape for rigidity).  Again to compensate best of both world, lightweight and supportive.  Comes in 3 colorways thus far – red/white/black, black/red, and Pump Fury signature black/red/electric green.  Given the recent successes in Pump 20th Anniversary, the Zig, and the just announced partnership with Emporio Armani , 2010 is proven to be a busy year for the folks at Reebok.  via SDG