Souk creativity with a layer of love dust
The lovers of all things well designed
Its very name extruded certain measure of fun and curiosity.
Indeed, the original intents of Mark Graham and Ben Beech
were to generate interest from potential clients. In ways,
they got more than they bargain for in a good way.
Trained in graphic designs and more, both Graham and
Beech worked as freelance status for a number of years.
And at every assignment, every project, both would hound
people for more, just to get by. Then an idea, things would
be easier if they combined their resources, so they thought.
With the help of a backer, the duo decided on the captivated
title head ILoveDust as their firm’s name.
All went well…for first 3 months at least.
Their backer pulled out. With no fixed list of clients or projects,
they were in the red, quite literally. A doctrine learned during
their times as “freelancers” was the unpredictability of the
creative industry. That many times, a contract was a merely a
piece of paper with ink on it. This in lulled to another tenet
be prepare for anything. And so, Graham and Beech
buttoned down the hatches” and kept the company afloat.
During the process maxed out a few credit cards and took
out new home mortgages.
The question remain, with all the trials and tribulations,
was it worth it?There was no need of a reply,
just a simple smiley icon. In the mere few years after that
initial tale of struggle, ILoveDust grown to a cornucopia of
designs in all facets of the creative industry. With 2 offices and
an army of designers, it could list a range of works under the
“belt of achievements”. This includes typeface, packaging,
websites, illustrations, and more…, of course, not to mention
the countless collaborations with Nike, including the
Air Jordan x Levi’s and most recently, the animation for Nike Sister One.
So yes, life is good at ILoveDust. Just don’t tell that to Mark Graham
and Ben Beech, since the third doctrine they learned is
complacency = death.So for the second installment of
Fresh + Creative, we would like to introduce the lovers of all things
well designed, the UK-base creative agency ILoveDust
and their extensive portfolio.
Indeed, the original intents of Mark Graham and Ben Beech
were to generate interest from potential clients. In ways,
they got more than they bargain for in a good way.
Trained in graphic designs and more, both Graham and
Beech worked as freelance status for a number of years.
And at every assignment, every project, both would hound
people for more, just to get by. Then an idea, things would
be easier if they combined their resources, so they thought.
With the help of a backer, the duo decided on the captivated
title head ILoveDust as their firm’s name.
All went well…for first 3 months at least.
Their backer pulled out. With no fixed list of clients or projects,
they were in the red, quite literally. A doctrine learned during
their times as “freelancers” was the unpredictability of the
creative industry. That many times, a contract was a merely a
piece of paper with ink on it. This in lulled to another tenet
be prepare for anything. And so, Graham and Beech
buttoned down the hatches” and kept the company afloat.
During the process maxed out a few credit cards and took
out new home mortgages.
The question remain, with all the trials and tribulations,
was it worth it?There was no need of a reply,
just a simple smiley icon. In the mere few years after that
initial tale of struggle, ILoveDust grown to a cornucopia of
designs in all facets of the creative industry. With 2 offices and
an army of designers, it could list a range of works under the
“belt of achievements”. This includes typeface, packaging,
websites, illustrations, and more…, of course, not to mention
the countless collaborations with Nike, including the
Air Jordan x Levi’s and most recently, the animation for Nike Sister One.
So yes, life is good at ILoveDust. Just don’t tell that to Mark Graham
and Ben Beech, since the third doctrine they learned is
complacency = death.So for the second installment of
Fresh + Creative, we would like to introduce the lovers of all things
well designed, the UK-base creative agency ILoveDust
and their extensive portfolio.
Make no doubt this is the freshest design agency around at the moment. The soukman.
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