LRG – Summer 2010 – First Delivery | Lookbook

LRG – Souk

Life is an endless exploration! And like those Choose Your 

Own Adventure novelettes, a familiar staple back in junior 

high school, California-base Lifted Research Group 

(widely known as LRG) just ushered an expansive 

spectrum of selections in its Summer 2010 Collection. 

Divided between 10 design themes spread across 3

 periodic releases, the apparel label addressed the 

wants of the consuming populace.

Its nautical theme Destination Nowhere harks back 

to yesteryear of yacht racing and rowing clubs along 

the New England shores. Moving inland, Homegrown 

explores personal gardening and horticulture, whether

 it be illicit or not. Still, never divert from its root as an

 urban trend brand, Artist Driven highlights the collaboration

 of graffiti artists – Augor of Los Angeles area and Pose

 from the Windy City of Chicago. Finally, Summer is not

 really “Summer” without a brief getaway, Uptown Top 

Rankin introduce the Irie lifestyle of Jamaica. The LRG 

Summer 2010 Collection – First Delivery, in its 4 variants, 

are all now in LRG retailers worldwide.