SOUK NEIGHBORHOOD X BAPE
Bro.Hood Collection
BAPE Exclusive
As per reported, Japan’s NEIGHBORHOOD and BAPE share a
little more than just popularity on the streets. Both labels are
born in the streets of Harajuku and first opened up in 1996,
forming a rather formidable and kindred bond. This season,
in revisiting the concept of something a little deeper than
water– brotherhood– the labels came together and collaborated
on a capsule collection of apparel and footwear named Bro.Hood.
This collection sports jackets, short-sleeved button-downs, t-shirts,
sneakers and hoodies, and are two exclusive packs are made to
be distributed at different venues. The darker palette —
a pack of black and navy based items– will be sold exclusively
through NEIGHBORHOOD, and here, we have a lighter, white
and khaki-based collection to be sold exclusively through BAPE.
Despite the variation in color, both collections feature the same
styles and are co-branded with a collaborative monogram logo,
and emblazoned with racing and sports motifs (the collaborative
logo looks quite deceptively like the Yankee logo). The BAPE
exclusive collection, like the NEIGHBORHOOD exclusive, is set
to drop on Jun 19. So simply remember to grab yours to be a part
of the coveted brotherhood.
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