Dee & Ricky X Casio G-Shock GA-110
Didn’t quite get enough of Casio G-Shock collaboration
action from G-Shock and IN4MATION’s latest venture,
and would like something a little more playful added
to the G-Shock’s tough side? G-Shock and LEGO
accessories making twins Dee & Ricky have partnered
up to bring a little childhood nostalgia into the rather
grown-up mix of all-resistance. The duo’s collaboration
is based on G-Shock’s analog/digital mode, the
GA-110 and this is also the first time the GA-110
has been used in a joint partnership.
While one might have expected something a little
more flamboyant and wild from Dee & Ricky, who
are known for their tendency for ostentatious play
and boundless imagination, the watch is surprisingly,
just the right balance of color, fun and cool subtlety.
Instead of going from outrageous shapes, the duo
decided to draw inspiration from the building blocks
of their eponymous label, and rework components of
the watch in LEGO shades and shapes. Primary colors
that we are used to from LEGO? Check. The dotty LEGO
grooves? Check. Dee & Ricky logo on strap and engraved
on back? Double check.
The Dee & Ricky x Casio G-Shock GA-110 has just been
unveiled at jewelry and watch trade show, JCK, in
Las Vegas today, and will be hitting stores very soon,
priced at $130 per piece. Take a first look and stay
tuned for more news to come!
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